Day 3

Today I started my day much later than expected, but happened to make it to the two seminars I really wanted to go to; Facebook & Youtube!  It just so happens that these are the two websites I most frequently visit.  The first seminar I attended was The Psychology and Creativity of Sharing hosted by Facebook.  I was expecting everyone to be at the seminar and I was correct because even though I got into the theater early, there were no seats to be found. I had to go to the overflow room, which to me took away from the seminar. Paul Adams, Global Head of Brand Design started the seminar by opening with a few words then walking off stage. I thought I missed something he said, but I think he got nervous or forgot what to say so he walked off stage. I was not as impressed with the seminar as I thought I would be. I did enjoy Paul’s information he shared with us. He said, “ we live in an invisible network” which is so true; Facebook!  He talked about how we are most influenced by our friend groups. Most people have different friend groups, but they all have something in common because you are the person in between. He said even though we all have thousands of Facebook friends, we are only influenced by our closest friends. He talked about the 6 degrees of separation, but said it is much more like 4 degrees now. I think that is so true, especially with the rise of social media platforms. We are all connected by someone or somehow and Facebook allows you to make that connection! He talked a lot bout how people share. He asked the question, “ Why do people share” and the answer is simple: to form an identity and to build relationships.  He said that he thinks Facebook is the biggest shift since the Industrial Revolution. I don’t know if I agree with that 100% but because of Facebook, many things have changed.

I really enjoyed the Youtube seminar How online Video powers creative innovation. There were 5 guests on this panel, but one in particular stood out to me; Damian Kulash, singer from the band OK GO. The seminar started off with an awesome Youtube video that basically combined various videos from videocameras found in public. For example, there were people stealing things, people fighting, people hugging, people hooking up and many more. It was a great introduction to the seminar because it was actually an advertisement for Coca Cola. Just this video showed the creativity behind the platform Youtube.The band OK GO uses Youtube to share their music, which I think is a great idea! Not only is Youtube FREE but there are more content on Youtube than ever on TV! They gave some  crazy stats on Youtube, but I don't remember them, what I do remember is that it has an insane amount of people visit it per day. I am what you could say "a youtube junky," so I understand why so many people use this site. It is also a great place for creativity to be shared. OK GO's music videos are always creative . For example: watch this video of OK GO.  Something I think is very interesting and smart that Youtube has is a thing called true view.  True view allows you to skip the advertisement that plays before your Youtube video after watching about 30 seconds. I think that today many people feel bombarded with advertisements and that is why they don't want to watch them. However, if you are given the choice to watch the ads and be in control, you have a higher likelihood of actually watching the ads. Youtube says they have the data to prove that it's true, but I know that I skip the ads every time because I am on Youtube to watch a music video,not to watch ads.  S