Commercial Critiques
Long Live PS3 http://youtu.be/mdWkKKSckNk
This commercial is so well put together. The first time I
watched it, I enjoyed it
but did not pick up on half of the craft. However, after I watched the ad a few
times and looked at it frame by frame, I noticed all the small details that made
the ad so amazing. The music was exceptional. The music progressed as the story
line progressed. The story builds up to Michael, the gamer. I was unsure what
the ad was for as it opened with soldiers, but it was artistic to look at the
ad through their perspective. I thought it was genius the way the ad
included all different currencies at the beginning of the story, which
represented all of the various worlds gamers live in. It is such a simple idea,
but made complex by the use of all characters and world’s video games originate
from.
I am Mumbi http://youtu.be/rVb01vfbVEw
This commercial
was another commercial I didn’t understand the full affect until I dissected
the ad into each frame. When looking at each frame, I was able to hear each person’s
story and in the end put them all together to understand their purpose. The
message is extremely powerful because the speakers are normal people speaking
out on their own, not acting for the camera. This brings the authenticity into
the story and makes their story very personal you take a closer look at each
character, as they talk they are looking up as if they are looking for a higher
power. The direction was almost like making a full circle, always looking in
every direction, which creates this bubble of an environment. Although we don’t
know the language they are speaking, the action sends the message and if you
were to remove the words, I think the message would be just as powerful. The
craft and the culture run seamlessly together to create a strong and meaningful
story.
Nike: I would run to you http://youtu.be/iozZTJB2XOw
This ad kept me entertained and engaged in the commercial
for a few key reasons. The first is the song the couple was singing was catchy
and they completed each other’s lyrics. I thought it was clever to have the
lyrics actually tell the story with the help of their running actions. Nike
positioned themselves perfectly because one person is decked out in Nike gear
and is obviously an Athlete, but the man is not an “athlete.” By having these
two characters symbolize Nike, it sends the message that you don’t have to be a
“athlete” to wear Nike. By showing the two opposites in a way, it broadens
their target audience. I thought the story telling was done artistically but
with the flavor of Nike; it was athletic yet humorous all at the same time. The
music was a great choice because it is an upbeat and happy song that people
remember.
Visa Olympics London 2012: Nadia Comaneci http://youtu.be/fw9nhdcVuJM
This ad is so simple but so amazing. The most valuable part
of the commercial is the dialogue. Morgan Freeman’s voice and tone is so
powerful it conveys the appropriate feeling for this incredible story. Just the
words, “people had cheered for good, cheer had cheered for great, and people
had even cheered for incredible, but until Nadia Comenaci scored the first
perfect ten in Olympic history, nobody had cheered for perfect” are so powerful
because they are such simple words, but when they build upon each other, the
word “perfect” says it all. In the Olympics everyone strives for perfection and
the fact that it was achieved, hits home to many. I also thought the video
footage from when she won during the Olympics ads authenticity to the video
along with life. The sepha color shows the history behind it but also a
different point of view because we are used to colored ads. This is an ad I
will always remember because of the voice , words and action.
Canal + A bear rug http://youtu.be/Edeu4mz_tzg
This commercial is great! The music at the beginning starts
with a battle scene on set of a movie. I think its brilliant to use the bear’s
skin as the director; it’s almost like a joke. The wardrobe on the set of the
movie is just spot on and the music was too. It looked like the craft was just
so effortlessly incorporated into the commercial. The bear is so realistic it’s
amazing. I liked the humor in the commercial as well. The concluding minutes of
the commercial is awesome because the story comes full circle as the bear is
the carpet in the house, not the director.
