Commercial Critiques

Commercial Critiques

Long Live PS3 http://youtu.be/mdWkKKSckNk  

This commercial is so well put together. The first time I watched it, I enjoyed             it but did not pick up on half of the craft. However, after I watched the ad a few times and looked at it frame by frame, I noticed all the small details that made the ad so amazing. The music was exceptional. The music progressed as the story line progressed. The story builds up to Michael, the gamer. I was unsure what the ad was for as it opened with soldiers, but it was artistic to look at the ad through their perspective. I thought it was genius the way the             ad included all different currencies at the beginning of the story, which represented all of the various worlds gamers live in. It is such a simple idea, but made complex by the use of all characters and world’s video games originate from.

I am Mumbi http://youtu.be/rVb01vfbVEw

 This commercial was another commercial I didn’t understand the full affect until I dissected the ad into each frame. When looking at each frame, I was able to hear each person’s story and in the end put them all together to understand their purpose. The message is extremely powerful because the speakers are normal people speaking out on their own, not acting for the camera. This brings the authenticity into the story and makes their story very personal you take a closer look at each character, as they talk they are looking up as if they are looking for a higher power. The direction was almost like making a full circle, always looking in every direction, which creates this bubble of an environment. Although we don’t know the language they are speaking, the action sends the message and if you were to remove the words, I think the message would be just as powerful. The craft and the culture run seamlessly together to create a strong and meaningful story.

Nike: I would run to you http://youtu.be/iozZTJB2XOw

This ad kept me entertained and engaged in the commercial for a few key reasons. The first is the song the couple was singing was catchy and they completed each other’s lyrics. I thought it was clever to have the lyrics actually tell the story with the help of their running actions. Nike positioned themselves perfectly because one person is decked out in Nike gear and is obviously an Athlete, but the man is not an “athlete.” By having these two characters symbolize Nike, it sends the message that you don’t have to be a “athlete” to wear Nike. By showing the two opposites in a way, it broadens their target audience. I thought the story telling was done artistically but with the flavor of Nike; it was athletic yet humorous all at the same time. The music was a great choice because it is an upbeat and happy song that people remember.

Visa Olympics London 2012: Nadia Comaneci http://youtu.be/fw9nhdcVuJM

This ad is so simple but so amazing. The most valuable part of the commercial is the dialogue. Morgan Freeman’s voice and tone is so powerful it conveys the appropriate feeling for this incredible story. Just the words, “people had cheered for good, cheer had cheered for great, and people had even cheered for incredible, but until Nadia Comenaci scored the first perfect ten in Olympic history, nobody had cheered for perfect” are so powerful because they are such simple words, but when they build upon each other, the word “perfect” says it all. In the Olympics everyone strives for perfection and the fact that it was achieved, hits home to many. I also thought the video footage from when she won during the Olympics ads authenticity to the video along with life. The sepha color shows the history behind it but also a different point of view because we are used to colored ads. This is an ad I will always remember because of the voice , words and action.

Canal + A bear rug http://youtu.be/Edeu4mz_tzg

This commercial is great! The music at the beginning starts with a battle scene on set of a movie. I think its brilliant to use the bear’s skin as the director; it’s almost like a joke. The wardrobe on the set of the movie is just spot on and the music was too. It looked like the craft was just so effortlessly incorporated into the commercial. The bear is so realistic it’s amazing. I liked the humor in the commercial as well. The concluding minutes of the commercial is awesome because the story comes full circle as the bear is the carpet in the house, not the director.